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Benefits of link building for SEO

Even though Google has made thousands of changes to its algorithm, backlinks remain one of their top three most important ranking factors. As such, link building has become one of the most important SEO strategies for digital marketing agencies all over the world. In this blog post, we will be looking at a few benefits of link building and its importance in your SEO strategy.

However, before we delve into the benefits of link building, it would be best to understand what link building really means.

What is link building?

Link building involves creating one-way hyperlinks, also known as backlinks, to a website of higher authority. These backlinks act as recommendations for your websites in other websites, and this helps you stand out as an authority voice in your industry. Google interprets backlinks to mean that the content on your website is so good that other publishers want to share it with their audiences to enhance their information. This helps you rank higher on SERPs and increases referral traffic to your website.

Benefits of link building

Increased web traffic

Link building is one of the most effective ways to attract new audiences from high authority sites. For starters, the more other sites link back to your website, the more clicks you get from their users. Once you create a permanent link on these sites, you should enjoy regular traffic from those links going forward. Secondly, these backlinks boost your website’s trust and authority, helping you rank higher on search engine result pages. The better your ranking, the more traffic you’ll get.

Gives you credibility

Google aims to provide its users with the most relevant information from the most credible sources. Links act as third-party indicators to your site’s authoritative strength, and this helps improve its credibility. The more quality links you have directed to your site, the higher your credibility factor will be.

Improvement in search ranking

As already mentioned, backlinks are one of the top three ranking factors for Google. Therefore, if you want to rank higher on SERPs, you must build great quality SEO backlinks. When a high-authority site links to your website, that signifies your own authority on a certain topic, and the more authoritative your site appears to be, the higher the chance it has to rank better on search engine results.

Higher site metrics and SEO scores

If you are familiar with digital marketing and SEO scores, then you might have come across terms like Domain Rating [DR], Domain Authority [DA], Page Rank [PR], URL Rating,[UR] Alexa Rank [AR], etc. These metrics affect the health of your website as well as its visibility and exposure. Building backlinks help improve these metrics, which in turn improves your site. For example, Google uses Page Rank[PR] to rank pages for search engine results. It looks at the quality and quantity of links for a rough determination of a site’s relevance, and this calculation is used for positioning websites in search engine results.

Enhances relationships and networking in your niche

Networking and building relationships with other industry players are extremely important when it comes to link building. This is because link building is best done when it is a reciprocal relationship where both parties enjoy the benefits. Having a great relationship with key players in your niche can help build your brand and your network and strengthen your authority.

Greater sales opportunities

Better rankings and increased referral traffic from SEO backlinks are great for eCommerce businesses. Increased traffic to your website leads to more potential customers, meaning that you can sell more products and services.

For link building to prove successful, you must use great quality SEO backlinks. If you need help creating an SEO backlink strategy, check out our <a href=>SEO backlink packages</a> for high-quality handbuilt links.